“Pay-By-The-Wrist”: Swatch Partners With Visa

The Swatch Bellamy was unveiled last month in China, with Swatch at the time announcing partnerships with China UnionPay and Bank of Communications.

“The new Swatch Bellamy watches have all the fun, colour and great design that Swatch is famous for – and a built-in NFC chip hidden under the dial,” Swatch states of the Swatch Bellamy.

“Like a prepaid bankcard, a Swatch Bellamy watch allows customers to pay for items using merchants’ contactless POS terminals. Pay-by-the-wrist transactions require absolutely no energy at all from the watch itself, meaning customers can expect the usual battery life of a Swatch.”