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EXCLUSIVE: Microsoft To Rake In Billions From Free Windows 10,

EXCLUSIVE: Microsoft To Rake In Billions From Free Windows 10,

While a basic version of Windows 10 will be made available for free software applications that run on the new OS will attract a monthly subscription cost, this ranges from Microsoft Office to third party apps to content. 

There is also a real possibility that Microsoft will become the revenue gateway for hundreds of software developers including major partners selling antivirus, desktop design, video editing to CRM and cloud based services claim partners who were on the conference call.


The phone hook up with Microsoft Australia and US executives took place last week with two independent manufacturers of Windows tablets confirming to ChannelNews both the subscription model and Microsoft’s intent to “upsell” products and services to the Windows OS database.  

One major partner said that in private talks with Microsoft he was told that Microsoft is set to build out  master Windows database that will contain tens of millions of consumers who will be forced to hand over information if they want to get a free version of Windows 10. 

This information will then be made available to third party partners with Microsoft taking a share of the revenue on the way through.

A senior executive at a Company who manufactures and sell Windows tablets said “Microsoft has placed several manufactures under NDA prior to the conference call. We were told that all current Windows tablets will be capable of being upgraded to Windows 10. We were told that there will be several editions of Windows 10 and that the basic version of Windows 10 will be free and that Microsoft will continue to upgrade the basic version”.

“Where they are going to make their money is that if you want to add capability to the basic version of Windows 10 you will pay for it. This is a Company who is going to own one mother of a database”. 

Another executive who works for a major Microsoft partner “Microsoft is going to strip revenue from resellers and sell direct. They will sell hardware including tablets smartphones and PC’s as well as several flavours of software and content that runs on Windows 10″. 

They added “This is a massive play that will rake in billions for Microsoft. The real danger is that organisations who partner with them are going to be well and truly in the hands of Microsoft and this is extremely dangerous”. 

“They really want to push Windows based tablets and two in one notebooks where the screen is a tablet. They believe that the more portable Windows based devices they have out there the more revenue they will generate. They recognise that they are having little success in the Windows smartphone market so they are trying to grow the tablet market”. 

Windows-based Tablets continued to grab more market share from competitor-branded Tablets by Apple and Google in the first quarter of 2015.

 Total Tablet shipments reached 51.8 million units in Q1 2015, down 9 percent from 56.7 million in Q1 2014, according to preliminary data by Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) service report, “Global Tablet OS Market Share: Q1 2015.”

Windows branded Tablets comprised 6.6 percent of shipments in Q1 2015, up 1.1 points from Q1 2014

Android branded Tablet shipment market share jumped to 69 percent in Q1 2015, a new first quarter high

Apple continued its slide in market share down to just 24 percent of the market in Q1 2015, 4.5 points lower than Q1 2014.

Garbage Windows Apps In Store

One telling sign that Microsoft wants to move to a fee or
subscription based apps model emerged late last week when Bernardo Zamora,
director of Microsoft’s Windows Apps and Store, announced in a blog a set of
new policy guidelines for Windows app developers, designed to create space in
their store for quality apps as opposed to hundreds of garbage apps that the
Windows store has become famous for.

Desperate to attract anyone who wanted to expose an app
Microsoft allowed a lot of junk apps some with malware and virus problems onto
the shelves of their store.

This left Windows OS owners with a bad taste.

What Microsoft wants now is apps that they can sell to
registered owners of Windows 10.

Microsoft wants to ensure that customers pay a fair amount
and they are able to take a share of the action on the way through. 

Another problem for consumers who use Windows based apps is
that several of their apps have been faulted for infringing on copyright. For
example, you can find games labelled Super Mario, a popular Nintendo series.
But some of those games are made by third-party developers and not by Nintendo.

Other apps rip off the names and content from such programs
as Netflix and Facebook Messenger.

Such apps not only confuse consumers but dissuade developers
from designing apps for Windows.

Desperate to attract quality developers Microsoft is now
moving to deliver new guidelines.

Recently Microsoft today announced Windows 10 will ship in at least seven editions, they include Home, Mobile, Pro, Enterprise, Education, Mobile Enterprise, and IoT Core.

Microsoft said that Windows 10 will be optimized for a broad range of devices – everything from PCs, tablets, phones, Internet of Things (IoT), Xbox One, Microsoft HoloLens, Surface Hub. 

Despite these various editions, the company is promising that users will be able to access “a single, universal Windows Store” where they can find, try, and buy universal Windows apps which run on the new OS.
There will also be free upgrades from Windows 8.1, Windows Phone 8.1, and Windows 7 for one year, and with the editions revealed, we now know these will correspond to full versions of Windows 10 Pro, Windows 10 Mobile, and Windows 10 Home.