95% Of Aussies Don’t Eat Enough Veggies: Vitamix Calls For Change

With fewer than one in 20 Australian adults eating the recommended amount of vegetables, Vitamix is using World Smoothie Day on October 3 to encourage consumers to make one small change to their morning routine.

Rather than positioning the day as the beginning of another health program, the blender manufacturer is encouraging Australians to simply make a smoothie before the day gets underway.

Australian Bureau of Statistics data from 2023 found fewer than one in 20 adults consumed the recommended serves of vegetables, legumes and beans, while only around one in four met the recommended fruit intake. Vitamix says the figures have changed little over the past decade.

The company is highlighting breakfast as an easy opportunity to add more fruit and vegetables to the diet. Unlike juicing, blending whole ingredients retains their fibre, while high-performance blenders can process ingredients including skins, seeds and stems.

Vitamix argues the simplicity of the routine is part of its appeal, with a smoothie taking around 60 seconds to prepare and easily becoming a daily habit.

“Little changes of 1 per cent each day are what makes a transformation. Doing one simple task like making a healthy and nutritious smoothie to start the day can be what sets the path. And Vitamix is able to support that and be reliable to perform every day,” said Ali van Woerden, Chief Marketing Officer, Fackelmann Housewares.

“A smoothie is an easy way to consume real food and to make before the day gets away from you.”

Vitamix also sees smoothies as something that can be shared, with a single jug producing several glasses and providing another way of incorporating vegetables into children’s diets.

Broadcaster and home cook Magdalena Roze, who partners with Vitamix, recommends adding leafy greens to the mix.

“The trick I always share is to add greens. You get all the nutrients and fibre, and genuinely cannot taste spinach next to a banana and a bit of mango.”

Roze also recommends freezing fruit before it becomes overripe, helping reduce food waste while creating a thicker smoothie.

“Freeze the fruit that is about to turn. It saves it from the bin, and means you never need ice, and you get a much thicker, nutrient-dense smoothie. So much of eating well is just making the good option the easy one.”

Magdalena Roze

The campaign will continue throughout the first week of October, with food, family and wellbeing creators across Australia and New Zealand sharing the smoothies they make on weekday mornings. Roze and food creator Nick Pearce will take part, while Vitamix demonstrators will be making smoothies in Kitchen Warehouse stores during the week.

The invitation for World Smoothie Day itself is deliberately straightforward: on Saturday, October 3, make the smoothie you normally make, hand it to somebody and share what is in it.

Vitamix has been producing blenders since 1921 and supplies machines for both home and commercial kitchens. Its blenders are available through Vitamix Australia and leading retailers nationally.