New Smartphone Head For Samsung
Reuters has reported that J.K. Shin will cede day-to-day management of the smartphone business, however will remain head of the overall mobile division, focusing on long-term strategy and developing new growth businesses.
Samsung’s struggles in the smartphone market have been widely documented, with the tech giant facing challenges at both the premium and budget ends of the market.
International Data Corporation (IDC) figures, however, indicate that Samsung, which remains the overall leader in the global smartphone market, enjoyed relative stability in the 2015 third quarter, shipping 84.5 million units, up 6.1 per cent year-on-year.
The IDC figures show that Samsung saw its market share decline marginally year-on-year, from 23.9 per cent to 23.8 per cent,having focused on premium handsets with the launch the flagship Galaxy S6 edge+ and Note 5 during the quarter. Meanwhile, it has been speculated that Samsung could be targeting an early release for its next-gen flagship Galaxy S7.
Samsung released its current-generation S6 and S6 edge at the Mobile World Congress in early March this year, subsequently unveiling the S6 edge+, along with the Note 5, in August, with an early release for the S7 potentially signalling a change in approach from Samsung as it battles rival Apple for market share in the premium smartphone segment.