Home > Latest News > LG Looks To All Metal Case G5 After Leather Backed G4 Flops

LG Looks To All Metal Case G5 After Leather Backed G4 Flops

LG Looks To All Metal Case G5 After Leather Backed G4 Flops

But don’t expect to see the new G5 soon as LG Australia have a reputation for delivering their smartphones months after the launch of the same model overseas. 
 
The new ‘G5’ will be released in the Ist quarter of 2016 overseas, Philip Anderson LG Australia’s PR Manager is refusing to say when the new device will be released in Australia.

The last time we asked Anderson a smartphone question we got a press release about an irrelevant social media campaign for the struggling G4 which IDC research shows is struggling to attract customers up against smartphones from Apple, Samsung, Alcatel One Touch and HTC. 

Even Telstra with their house brand smartphone models outsold the LG G4 according to the latest IDC Australia research.

According to ChannelNews sources the entire frame and outer casing of the G5 will be metal.   

Apple first applied metallic materials on the iPhone 6. Now LG is moving to copy Apple.

Sources at LG have told ChannelNews that their G4 with its leather back “was not very successful” now the marketing teams at LG Korean who insist on local subsidiaries such as Australia using overseas generated marketing campaigns are looking at new ways to try and get traction for an LG smartphone. 

the G4, which has 100% leather cover is better known for its camera functions than its design

 The LG smartphone rethink comes after LG Electronics’ Mobile Communications business reported a loss of A$94M in the third quarter.

LG smartphone sales during the period fell 11 percent from a year earlier, this 

A person, who has seen the new design said “It is a radical step in a new direction”. 

It’s known that LG Electronics’ G5 will be released in the 1st quarter of 2016 with the Korean Company tipped to show the device for the first time at the World Mobile Congress in Barcelona.