$6B Fine Fails To Hurt Google As Alphabet Shares Rocket Up On Latet Profits
Google owner Alphabet, who is set to shortly launch a swag of new hardware products in Australia has seen their share value jump as much as 5% in after-hours trading after the big search Company cracked a record result.
Alphabet delivered $32.7bn in revenue in the three months to the end of June, up 26% from the same period last year.
Ironically the record €4.34bn EU fine (A$6 Billion) over Google’s Android mobile operating system dented revenues shaving $5bn off its profits but it hasn’t really hurt Alphabet – at least not in the eyes of investors.
The EU said Google had used the mobile operating system to illegally “cement its dominant position” in search.
Alphabet is appealing the decision, which drove a 36% increase in costs in the quarter.
In Australia Google is tipped to launch twi new Pixel smartphone, new Chromebooks and an updated OS.
On a call with financial analysts, chief executive Sundar Pichai said it was too early to say how the changes requested by regulators would affect the firm’s business over the long term.
Mr Pichai also said it was too early to say what effect Europe’s new privacy law – the General Data Protection Regulation (GDPR) – is having.
Digital ad market
Alphabet, which relies on advertising for the bulk of its business, is facing an increasingly competitive market, as firms such as Amazon make inroads.
In March, the research firm eMarketer estimated that Google would capture about 37% of digital ad spending in the US this year, down from almost 39% in 2017.
Despite the competition, Alphabet said pressure from traffic acquisition costs, which reflect what it pays other companies to drive users to its sites, had lessened.
As a share of ad revenue, those costs fell from 23% to 22%.
Alphabet has also branched out into a range of other areas, including cloud computing, YouTube and driverless cars.
The firm said cloud computing and YouTube are enjoying strong growth.