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Nick Aboud Not Sacked As Dick Smith Confirm Appointment Of Former BigW Executive

Nick Aboud Not Sacked As Dick Smith Confirm Appointment Of Former BigW Executive
Nick Aboud Not Sacked As Dick Smith Confirm Appointment Of Former BigW Executive

Murray dismissed our story yesterday that Aboud was on four months notice after the hiring of Algy Pereira a former Myer executive and of late head of trade and family enteretainment at BigW.

Murray said Dick Smith was focused on Christmas trading and its strategic review is now underway – “Nick is the best person to get us through this period.”

“Algy may well join Dick Smith but not as Nick’s replacement,” said Mr Murray.

Nick Aboud



Dick Smith Marketing Director Neil Merola confirmed yesterday afternoon to several Dick Smith staff that Pereira was joining the Company next year as Merchandising Director after the resignation of two senior merchandising directors last month.  

Algy Pereira new head of retail at Dick Smith


“Whenever we manage succession on any of our key roles we will do it in the optimal way and timing for the business,” Mr Murray said.

Mr Pereira, who worked with Mr Abboud at Myer for many years, including two years as general manager of electrical, resigned from his role at BIG W on Tuesday as we exclusivelly tipped. 

Dick Smith staff who told ChannelNews of his hiring said yesterday that Aboud was “set to be replaced”. 

Dick Smith management now claim that Mr Pereira had been appointed director of retail operations at Dick Smith.

A senior executive at a major supplier to Dick Smith said yesterday “why do they keep hiring exe Myer executives. Myer has been a basket case for years”.

“He certainly wasn’t brought in as an immediate replacement for Nick. It is part of internal succession planning,” the spokesman said.

Mr Pereira will have to serve out a non-compete period with BIG W and is expected to join Dick Smith in April of next year. 

Dick Smith shares – issued at $2.20 rose 7.5? to 42.5? today after falling to 0.28c earlier this week. 


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