Netflix Locks In March 24 Oz Launch Date
It has additionally been announced that Netflix, which will launch locally with shows including House of Cards and Bloodline, will be offered quota-free for iiNet fixed-line broadband customers.
iiNet chief executive officer David Buckingham stated Netflix is expected “to be an extremely popular option” among TV and movie fans.
“We couldn’t be happier about Netflix launching in Australia,” Buckingham commented. “It opens up a whole world of affordable entertainment options for our customers, and we’re adamant about ensuring the content is easily accessible to as many people as possible.”
Optus has also confirmed it will offer unmetered Netflix access, with Fairfax Media reporting a spokesperson as stating “broadband consumer customers will also be able to access as much Netflix content as they want, without metering”.
Netflix, which is also launching in New Zealand, has not yet confirmed pricing, however has revealed it will offer a single-stream standard definition plan, two-stream high-definition plan, and four-stream 4K ultra-high definition “family” plan.
From launch, consumers will be able to purchase Netflix gift cards valued at $20, $30 and $50 at participating Australian retailers, including Woolworths, Coles, Big W, 7-Eleven, Australia Post and Officeworks.
Netflix will be available on a variety of devices, including smart televisions manufactured by Samsung, LG, Sony, Panasonic, Philips and Hisense, and Fetch TV’s second-generation set-top box.
It will also be available on Sony’s PlayStation 3 and PlayStation 4, Microsoft’s Xbox 360 and Xbox One, and Nintendo’s Wii U, consoles, along with Apple TV, Google Chromecast, and Apple and Android tablets and smartphones.
Consumers purchasing an Xbox One at select stores will for a limited time receive three months prepaid Netflix access, starting March 24.
“Xbox has a long association with Netflix around the world, and with this announcement we’re excited to bring our partnership to the millions of Xbox owners across Australia and New Zealand,” commented Jeremy Hinton, Microsoft Australia business group lead, Interactive Entertainment.
The market is certainly about to heat up, with a series of content partnerships already announced so far in 2015, with local providers looking to get on the front foot ahead of Netflix’s arrival.