is also set to ditch reference to their smartphones as “Windows”
phones according to a leaked document. The move has been expected for a while
as the struggling division undergoes a major restructure.
confirmed to The Verge that the change is official. In the same leaked documents
that suggested Microsoft would be ditching the Nokia brand it was also hinted
that the ‘Windows Phone’ brand would be dropped.
future all of their smartphones which ironically will still run on a Windows OS
will be referred to as Microsoft Lumia.
will be the first region to change to Microsoft Lumia, which will be reflected
on its Facebook, Twitter and other social media accounts. Australia is set to
Finish Company is set to concentrate on mapping and network infrastructure.
Microsoft confirmed it’s dumping the Nokia brand, it didn’t shed any further
light on the future of Windows Phone.
David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.