Online Sales Growing At 20pc Down Under: Mobile Sales Zoom

The report also draws on an in-depth survey of more 500 retailers around the
country.

It says, among many other things, that some 71pc of retailers in the survey are
generating sales online, including 14 percent who are pure-play digital
businesses.

Among multichannel retailers, an average 18pc of sales are claimed to take
place online.

The report says shoppers have become more comfortable making higher value
purchases: the average online transaction increased from $37 to $42 in the last
year, with a total average annual spend per shopper of $692, up from $627.

Some 18pc of online sales now happen on a mobile device, and that rate is
tipped to double in the next 12 months – and, the report says – that’s despite
the fact that 43pc of online retailers reported no mobile sales at all.