Telstra Strikes Back Against Optus $450 Deal
Yesterday we reported on the new Optus deal to offer $450 of credit to switch mobile providers and pay out existing contracts, and now Telstra has done the same.
Telstra has announced that from the 16th of September, it will “help Australians switch to the nation’s largest and most reliable mobile network by offering credits of up to $450 when they incur contract breakage fees and trade in their old phone, and sign up to a new eligible 24 month handset payment and mobile plan.”
Seeking to cause a few churns of its own, Telstra wants to butter up customers too with a special limited time offer, giving new and existing customers that ‘new phone feeling’ by including its ‘Telstra New Phone Feeling’ offer for “no additional charge (normally $10/mth) when new and existing customers take up some of this year’s most desirable eligible smartphones on $70 or above Mobile Accelerate plans with a handset repayment plan.”
Telstra notes that ‘New Phone Feeling’ customers can “get a new smartphone after just 12 months without having to wait for their 24-month contract to end. All they have to do is return their original phone in good working order and take up a new 24 month handset payment and mobile plan.”
And what a surprise, it’s all happening from both carriers just in time for the shiny new phone feeling of the iPhone 6 set to launch tomorrow morning at 3am Australian time, in expected 4.7 and 5.5-inch models, with retail availability likely before the end of the month, if not sooner.
John Chambers, Executive Director, Telstra Mobile said: “We know lots of Australians really love getting their hands on the latest smartphone technology and we want to give them the chance to get that new phone feeling more often.
“We also know many Australians are frustrated by their current mobile provider and we’re making it easier for them to trade up to a great mobile experience with great-value plans and the best smartphones on the network with more reliable speeds and fewer dropouts.
“Whichever Upgrade customers choose, they will enjoy the benefits of being connected in more places on Australia’s largest and most reliable mobile network.
“We know customers want a great quality data experience – rather than simply more data. That’s why we’re investing around $1 billion dollars in our mobile network this financial year so we can continue to offer our customers the speed, reliability and coverage they have come to expect from Telstra,” Mr Chambers concluded.