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Apple Watch “Building Momentum” Heading Into Q4

Apple Watch "Building Momentum" Heading Into Q4Whether the Apple Watch is delivering on its pre-launch expectations is a matter for debate, however Canalys figures demonstrate that Apple is a clear leader in the smartwatch market, having shipped more units since launch than all other vendors’ combined shipments over the previous five quarters.

Canalys figures show that in the third quarter no other smartwatch vendor managed to ship more than 300,000 units, while Pebble’s release of the Pebble Time Steel helped it ship more than 200,000 smartwatches.

Heading into the fourth quarter, Canalys notes that vendors will continue to jostle for position behind Apple as a number of new devices hit the market from a diverse range of companies, from Samsung’s Gear S2 to the launch of Fossil and Tag Heuer’s first smartwatch offerings, respectively.

Canalys notes that attention will now be focused on Apple Watch sales during the fourth quarter “as a barometer of the strength of the nascent smartwatch market”.

“After experiencing significant supply chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into Q4,” Canalys analyst Daniel Matte commented.

“Shipments are steadily increasing as it has greatly expanded the Watch’s channel footprint internationally.”

Canalys VP and principal analyst Chris Jones noted that, while watchOS 2 has brought native apps to the platform, with new colours and styles refreshing the line-up, “Apple needs to continue to generate demand six months after launch”.