Australians To Spend $3.6B In The Next Two Weeks Buying Online
The figures, published in ANRA’s Christmas Retail Index, suggest consumers will spend about $7 billion this week. Some $5.5 billion of it will be in bricks-and-mortar stores and the remaining $1.5 billion on domestic online purchases said ANRA CEO Margy Osmond.
If that percentage also holds true for next week’s spending, the online total for the two weeks should reach $3.3 billion.
Osmond said very little would be spent on gift buying on overseas Web sites as the prospects of having gifts delivered on time diminishes.
Electronic items are high on the gift list but the number one present is still a gift card, Osmond said.
“They’ve gone from being just a little bit daggy to being the most desired gift so people can use them in those post-Christmas sales,” she said. Many doubtless will be used for online purchases.