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EXCLUSIVE: World Cup Fever Hits, Aldi Sells 10,000 TV’s in 100 Minutes

By David Richards| 4 Jun 2014


	In North Sydney the queue stretched right down to a JB Hi Fi store. The Bauhn TV which is supplied by Tempo has a built in PVR function, is ultrathin and has 3 HDMI slots. The screen resolution is 1920 X 1080 with a contrast ratio of 3000:1, it weighs just 14.9 kilo. An Aldi employee at North Sydney said “We were swamped, the 5o” TV’s sold out in under two hours in this store and there are no more 50″ models left in the network”. Tempo executives were unable to comment. ChannelNews understands that 10,000 units were delivered to Aldi stores. The German retailer is currently selling a 32″ HD LED TV for $222. Also on sale at Aldi stores is a cheap Medion sound bar which also sounds cheap. The retailer is also selling TV mounts from Bauhn. The TV Special Buy promotion was timed to coincide with the World Cup with Aldi catalogues listing the times for when Australia will play against Chile, Spain and the Netherlands. What Aldi said about their hot selling TV PVR Function: Never miss your favourite TV show again. Now you can record and enjoy high definition programs via USB using the personal video record function. Ultra Slim Design: A stylish and sleek minimalist design adds a modern touch to your home aesthetics. The enormous widescreen complements stunning sound and picture quality for a total audiovisual experience. Remote control: Pull up an electronic program guide on screen, switch your TV to radio and more at the touch of a remote control button. ALDI will refund or replace any product within 60 days as part of the return policy. Just hold on to your original receipt as proof of purchase.

About Post Author

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.