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Trading Post Trades Up

Trading Post Trades Up

Long before there was eBay or Gumtree, there was the Trading Post, a shabby-looking weekly printed on newsprint that listed goods from vases to luxury cars and boats that Australian people wanted to sell. It did eventually go online, but slipped into obscurity and was acquired by Telstra which tried to merge it with its Pink Pages, but eventually re-sold it in 2015 to a group of online entrepreneurs.

They have rejigged the old Trading Post, and established a development team to manage its latest platform.

The Web site now is now claimed to have more than one million unique visitors a month, but the entrepreneurs are looking for more.

“We have built the systems. Now we want to get noisier in the market place, with marketing and growth in sales … There has not been advertising of the brand for around five years now,” CEO Geoff Holmes told Australian IT.

The site has sections for cars, boats, property, pets, farms and more. Watch out, Gumtree …