Telsyte Predicts iPhone 7 Will Help Apple Regain Lost Ground
Tech analytics firm Telsyte has predicted that the launch of the iPhone 7 will help Apple strike back in the smartphone market.
While a recent report found that Australian smartphone sales only rose 3.8% in the first half of 2016 to 3.8 million units.
Of this 3.8 million, a 62% share belonged to Android smartphone makers.
The firm says “both ends of the Android market grew with premium models such as the Samsung Galaxy S7 variants and the Huawei Nexus 6P attracting high-end buyers, while late adopters, or consumers that have typically retained their regular mobile phones for as long as possible, gravitating to lower end models.”
Despite this relative shrinkage in Apple’s market share, Telsyte believes the company will bounce back in the second half of the year with the arrival of the iPhone 7, and expected price decreases on older Apple models (e.g. iPhone 6S).
Telsyte forecasts the arrival of the new handset will unleash a wave of hand-me-down and second hand older model iPhones which might impact the sales of sub-premium Android models throughout the next 12 months.
“Overall, Telsyte forecasts annual smartphone sales to remain similar to 2015, if Apple can impress consumers with its iPhone 7 and attract buyers to its major product refresh that typically happens every second year.”
“Android had a good run in the first half of 2016, however trend and purchase intention data indicates Apple consumers are on the verge of an iPhone upgrade cycle,” Telsyte Senior Analyst, Alvin Lee, says.