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Tablet Sales Continue To Rebound, Telsyte Says

According to a report out of research firm Telsyte, the tablet market continued to rebound in the second half of 2016.

Telsyte says that 1.64 million units were sold during the period, a modest uptick of 2% year on year.

Notably, they say that Windows-powered 2-in-1 tablet sales (27%) have almost overtaken Android-based tablets (29%) in terms of market share but still lag behind Apple’s dominant position (44%) in the market.

Telsyte says that Australian sales of Windows tablets grew around 60 per cent compared to the same period in 2015 while Android tablet and iPad sales declined 13 per cent and 9 per cent respectively.

The firm’s latest report says that Australians are moving away from sub-premium (or low cost) tablets, with 40% willing to pay more for ‘top quality electronics’ as digital devices become central to the consumer lifestyle.

“Tablets are no longer just about media consumption, touchscreen devices are revolutionising the creative experience,” Telsyte Managing Director, Foad Fadaghi, says.

According to them, the average replacement cycle for PCs in Australia has now grown to 4.7 years.

The firm expects the introduction of larger format, desktop touch computers, such as Microsoft’s Surface Studio to boost an otherwise sluggish PC market which has struggled to give users a reason to upgrade.

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