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Early analyst estimates, compiled by Bloomberg, expects the Nintendo Switch to enjoy its most successful holiday shopping season yet.

It is expected that Nintendo will be selling around 9.46 million units of its Switch console in the quarter ending December, while games and software sales are expected to hit 64.73 million units – a 23% rise in sales.

Analyst expect that those numbers could push Nintendo to revise its earnings outlook for the year ending March 2020, while also shine a light on the exact longevity of this console, which is now in its third year.

Console gaming hardware, in the modern era, tends to get updated after about five years, and rivals Sony and Microsoft are already making plans for its next-gen consoles to be released sometime in 2020.

“This is typically where sales begin to peak out, but it looks like the Switch may have a longer life cycle,” Kazunori Ito, Morningstar Investment Services analyst, told Bloomberg.

“With a desktop console and a portable player in a single machine, Nintendo has a very effective platform for selling game software.”

No news yet on what Nintendo’s plans will be for its next-gen offering, but if sales continue to rise for the Switch, then maybe Nintendo might just stick this one out and continue to deliver great games for its many users for years to come.

Combined sale shave already topped 40 million units since launch, thanks in part to the recent introduction of a cheaper Switch alternative.

In terms of games, this year saw the release of two new Pokemon titles – Sword and Shield, which saw sales exceed 6 million units during launch weekend and becoming the fastest-selling Switch game to date.

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