Home > Brands > ACCC > Kayo Penalised For Misleading Subscription Offer

Kayo Sports has paid a $12,600 fine after the ACCC issued an infringement notice for allegedly misleading consumers about their eligibility for a subscription offer.

Kayo supplies a sports streaming service which enables to stream a range of sports live and on-demand and was launched in Australian on November 26, 2018.

From March 14 to April 3 2019, Kayo Sports promoted its Basic Subscription Package to Telstra customers on its website for the price of “2 months for $5”.

According to the ACCC, the offer was false or misleading and in breach of the Australian Consumer Law.

“We were concerned that Kayo’s website did not adequately disclose the offer was only available to Telstra customers who had not previously used Kayo,” said Delia Richard, ACCC deputy chair.

“The eligibility requirement appeared in small print on Kayo’s website and was significantly less prominent than the headline offer.”

“Under the Australian Consumer Law, businesses must ensure that qualifications or restrictions on any deal or promotion are made clear to customers. This means they must be prominent and not hidden in the fine print.”

Some Telstra customers, who had used Kayo prior, took up the offer and were charged $25, instead of $2.50 for the first month.



You may also like
Retailers Hit With Penalties After Black Friday Sales
Does Telstra Network Actually Exist In Some Parts Of Oz Claims TPG Vodafone?
Reebelo Australia Hit with $59,400 Penalty Over Consumer Law Breaches
ACCC Issues Safety Recalls for Three Products Containing Dangerous Button Batteries
Telstra Becomes First Australian Telecom to Launch Satellite Text Messaging Service

Popular Posts

IFA 2025 Introduces Enhanced Travel and Accommodation Services for Industry Visitors
Latest News
/
/
Slyp Launches AI Loyalty Tools to Tackle Customer Engagement Fatigue
Latest News
/
/
Disney and Universal Sue Midjourney for AI Copyright Infringement in Major Hollywood Legal Challenge
Latest News
/
/
Samsung Galaxy Z Flip 7 & Flip 7 FE Leak Ahead of Launch
Latest News
/
/
LG Made In The USA Strategy Could Push Up Prices In OZ
Latest News
/
/

Digital Magazines

Recent Post

IFA 2025 Introduces Enhanced Travel and Accommodation Services for Industry Visitors
Latest News
/
//
Comments are Off
IFA Berlin has announced comprehensive travel and accommodation packages for trade visitors, exhibitors, and media attending the world’s largest home...
Read More