Square For Restaurants Partnership Launched In Oz
Payment company Square has launched a brand new point of sale (POS) system designed specifically for the hospitality business as well as a unique loyalty system for current companies.
The Square Terminal POS systems are available to purchase through their website or from Officeworks for $439 plus $59 for each Square reader purchased.
Australia will be the first market outside the US, where Square for Resturants will be implemented for $129 per month, while the Square Loyalty service starts at $49 per month.
Square for Restaurants takes the original platform and goes beyond traditional POS systems by allowing managers to update menus through the application and even format their own floor layouts for greater management control.
The application ‘offers everything you need to run a full-service restaurant at full speed,’ said Seller Lead at Square, Alyssa Henry.
The push into large-scale and multi-location operations comes as a result of continual company growth following Squares Australian launch in 2016, and the limitations of the Square POS platform in larger venues.
Currently, 20% of Square’s local seller base is made up of hospitality businesses, according to Business Development Lead for Square Australia, Colin Birney.
Jacqui Graham, the owner of Italian restaurant Fedele’s in Melbourne’s south-east, is currently testing the Square for Restaurants app as part of a public trial, calling the new system a ‘game-changer’.
In addition to the Square for Restuarant rollout, the company has launched a loyalty program for all affiliated business, enabling them to reward customers and drive more business.
Business Development Lead for Square Australia, Colin Birney claims, ‘customers enrolled in Square Loyalty programs return and spend on average two times more than other customers’.