SoundCloud Closes Sydney Office
Embattled music streaming player SoundCloud have taken another blow today, with Ad News reporting that the company’s Sydney office will close down today.
Part of the company’s previously announced cost cutting measures, the closure will see local staff let go.
Australian users will still be able to access the service, at least for now. However, any customer service or advertising enquiries will now handled remotely by the company’s US team.
Only a few weeks ago, SoundCloud CEO Alex Ljung has moved to reassured fans and investors on the company’s blog.
He says “there’s an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe.”
However, the future still looks uncertain for SoundCloud.
Despite moving in March to secure $70 million in debt funding from investors, the company was forced to lay-off 40% of staff last week.
SoundCloud’s troubles have even recently seen the service’s biggest star get involved, with award-winning hip-hop artist Chance the Rapper reassuring fans, albeit cryptically, over Twitter that the company is here to stay.