Sony has revealed a new mid-range 4K television alongside several home audio products, continuing its usual product rollout even as discussions progress over a potential deal to offload a majority share of its home entertainment division.

The company is reportedly in negotiations with China’s TCL Electronics, though no final agreement has been signed. Until any deal is confirmed, Sony is proceeding with planned launches, although uncertainty remains around how future support and software updates could be handled if ownership changes.

The newly announced television, named the Bravia 3 II, sits below Sony’s premium models and uses an older style of backlighting, which limits its overall picture performance compared with higher-end sets. However, it introduces a feature not previously seen in Sony’s line-up, with four HDMI 2.1 ports included. This allows multiple gaming devices such as the PlayStation 5 to be connected while maintaining a 120-hertz refresh rate for smoother gameplay. Earlier Sony televisions typically offered only two HDMI 2.1 ports, with the remaining inputs capped at 60 hertz.

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Sony

Pricing for the Bravia 3 II begins at about A$900 for the 43-inch version and rises to roughly A$4,700 for the largest 100-inch model. Alongside the television, Sony also introduced two soundbars, the Bravia Theatre Bar 7 priced at around A$1,300 and the Bravia Theatre Bar 5 at approximately A$520. Additional subwoofers and rear speakers were also announced, with all products expected to launch later in the spring.

Earlier this year, Sony and TCL outlined plans to form a joint venture that would include the Bravia brand and related audio hardware. Under the proposed structure, TCL would take a 51 per cent stake, leaving Sony with 49 per cent. While the products would continue to carry Sony branding, they would rely on TCL’s display technology. Reports suggest both companies are working towards finalising the agreement soon.

If completed, the new partnership is not expected to begin operations until 2027. In the meantime, Sony has indicated it will continue developing and releasing its existing pipeline of devices, with further announcements anticipated in the coming months.

Despite the ongoing talks, there is some uncertainty around the future direction of Sony’s television range. The Bravia line-up has built a strong reputation for its in-house image processing, known for delivering accurate colours, improved depth and detailed visuals. Sony has also been recognised for its ability to enhance lower-quality content for larger 4K screens.

It remains unclear whether these characteristics will be preserved if TCL assumes a controlling role in the business, leaving questions about how the brand may evolve in the years ahead.