Home > Latest News > Sony Moves Past PlayStation, Launches Mobile Gaming Arm

Sony Moves Past PlayStation, Launches Mobile Gaming Arm

Years of supply chain issues with the PlayStation 5 have led Sony to diversify its gaming play past its flagship console.

In July, the company launched a new gaming hardware brand, InZone, with Deputy President Kazuo Kii at the time sharing Sony’s modest goal of becoming the Nike of esports.

Sony then purchased esports platform Repeat.gg, which has hosted more than 100,000 tournaments with over 2.3 million participants, featuring Fortnite, League of Legends and Call Of Duty.

Now Sony has purchased Savage Game Studios, which it will spin into its new mobile games division.

According to Sony, “Savage Game Studio is joining a newly created PlayStation Studios Mobile Division, which will operate independently from our console development and focus on innovative, on-the-go experiences based on new and existing PlayStation IP.”

The company stressed, as with its plans to bring select titles to PC, “our efforts beyond console in no way diminish our commitment to the PlayStation community.

“Our mobile gaming efforts will be similarly additive,” Sony assured, “providing more ways for more people to engage with our content, and striving to reach new audiences unfamiliar with PlayStation and our games.”

 

Jim Ryan, President of Sony Interactive, used the company’s annual investor day at the end of May to present plans to have half of Sony’s first–party gaming releases be for the PC and mobile sector, moving the overall gaming focus of Sony away from the PlayStation.

“We have the opportunity to move from a situation of being present in a very narrow segment of the overall gaming software market, to being present pretty much everywhere,” Ryan said.



You may also like
Sony TV Sales Tank Audio & Console Revenue Up
Sony Video Game Head Retires, Co-Successors Named
Sony Bravia Theatre Bar 9
Raise The Bar: Sony Introduces New Soundbars
Sony Unveils New Wireless Speaker System
Sony Dumps LG OLED For New Premium Bravia 9 TV That’s Built For Streaming