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Smart TV’s In Big Demand As Philips Gets Set To Launch New Android OS TV

Demand for 4K UHD Smart TV’s is growing with the Australian market set to get new smart TV’s from both Philips and Hitachi.

According to new research more than half of all TVs shipped globally in first quarter 2016 were smart TVs, according to research firm IHS Technology, with the Australian market reaching 61 percent.

In July JB Hi Fi will start ranging a brand new smart 4K Philips TV that comes with an open platform Android OS. This is one of the best interfaces that SmartHouse has ever seen on a TV.

Philips who are one of the Companies who pioneered the development of TV technology, is set to deliver a 65″ 4K UHD model with an OS that allows developers in Australia to install new apps onto the Android E OS.
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While overall TV sales are down in Australia, demand for feature rich smart TV’s is up Despite Q1 historically being a quiet one for TV shipments, shipments of TVs with smart functionality rose from 48 percent in Q4.

The worldwide acceleration in Internet-connected TVs was chiefly led by China, where four out of five TV sets shipped with smart functionality.

“It is a remarkable result,” said Paul Gray, principal analyst for IHS. “China, North America and Australia continue to experience growth in the share of smart TVs, and the feature is now established in entry-level products.”

Not all regions saw such growth, however. In Japan, just 38 percent of TVs shipped had smart functionality, the lowest result recorded since 2011, said IHS.

European shipments, meanwhile, have stagnated at the 40 to 45 percent level for the past two years. Gray attributed a lack of growth to inadequate content offerings.

“It’s all about content. Where the local offering is relatively weak, consumers are reluctant to pay extra for built-in Internet TV services. Good streaming content in local languages remains the key to value in smart TV,” he noted.

The Android operating system now accounts for almost half of smart TVs shipping in the first quarter of 2016.

Tizen which is owned by Samsung, leads all other regions and accounts for 43 percent of smart TVs shipped.

“Android in various forms has been wholeheartedly adopted by Chinese brands. The first quarter of this year was exceptional, with seasonally strong sales in China, but weak sales elsewhere, and it is clear the Android-based solutions have a global lead,” said Gray.

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