Skullcandy has announced legendary skateboarder Tony Hawk as its newest brand ambassador, expanding its presence in skateboarding, snowboarding, and surfing.

Hawk joins the team which includes fellow skaters Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.

A pioneering figure in vert skateboarding, Hawk has invented over 80 tricks, including the iconic 900.

His Tony Hawk’s Pro Skater video game series introduced skateboarding to a global audience, while his nonprofit, The Skatepark Project, has contributed over $13 million to build 660+ skateparks across the U.S.

“Tony represents everything Skullcandy stands for, fearless expression, lasting impact, and love for the lifestyle,” said Justin Regan, VP of Brand at Skullcandy.

A longtime fan of the brand, Hawk emphasised Skullcandy’s alignment with skate culture and music, stating, “I’ve used their products for years and am excited to officially partner with a brand that aligns with my culture and values.”