As tipped by ChannelNews, Samsung Electronics appear to have pulled forward, the launch date for their top end premium Galaxy S24 smartphone with the official roll out date set to be January 17, 2024.
The official event for the launch of new S24, the S24 Plus and the S24 Ultra is set to take place in San Jose California, right next door to Apple headquarters.
It will be the second big event for the South Korean Company in the USA in January with the Company set to reveal several new products at CES in Las Vegas on Sunday January 7th, 2024.
“Samsung appears to be set in its strategy of selling its new flagship phones earlier than planned in an effort to bolster revenues” claims insiders.
Management have already said that they are confident of increasing volume sales of the new device over the current model S23 range of devices in 2024.
In Australia, the launch of the new S24 range of smartphones will be the first big event for Eric Chou who took over from former Vice President of Mobile Gary McGregor who quit the business suddenly in September 2023.
ChannelNews has been told that the new S23 Ultra will see the appearance of new Samsung AI technology as the Company heads into an AI battle with Apple who is also looking to use artificial intelligence in their devices.
Samsung debuted its own generative AI model, dubbed Samsung Gauss, at its annual AI forum here earlier this month, no Australian media were invited to the event.
Among the new AI technology from Samsung will be a chatbot that has been developed in house by Samsung engineers.
Chatbots are computer programs that you interact with via a chat interface.
Using a chatbot is as simple as having a conversation with it.
You can ask it questions or give it commands, and it’ll respond to you and carry out your actions, you will also be able to issue commands to the Samsung chatbot that interface with Samsung Smart Things.
Apple is also reportedly working on an AI tool known as Ajax that could power its digital assistant Siri while Samsung is looking to use their Bixby voice technology as an integrated AI offering.
By doing the event in Silicon Vally and San Jose, Samsung is taking it right up to the likes of US brands Apple and Google who are based in Silicon Vally.
“Samsung may seek a bigger presence in the global IT hub, working closer with its powerful partner (Google) and keeping a close eye on its rival (Apple) at the same time,” the source added.
Samsung last held an unpacked event in the USA in San Francisco in February 2023 for its latest Galaxy S23 smartphone lineup, with launch event for its latest foldable smartphones — the Galaxy Z Flip 5 and Galaxy Z Fold 5 — and Galaxy Watch taking place in Seoul for the first time in July.
New camera technology linked with AI tipped for S24 Ultra.
The launch of a new S24 comes as smartphone brands struggle to grow market share.
In the last quarter, Apple and Samsung lost market share to competing brands as overall global smartphone sales fell 8% from a year earlier to their lowest Q3 levels in a decade.
The decline hit, amid a slow economic recovery affecting consumer demand, though a long string of year-over-year sales declines is expected to be broken in Q4, research firm Counterpoint said.
The July-September sales figure represented the lowest third-quarter level in a decade, the technology market research firm said, noting that year-over-year global smartphone sales have now fallen for nine consecutive quarters.
Samsung saw its share of the global smartphone market drop to 20% in the third quarter from 21% a year earlier, as sales fell 13%.
Apple’s share of the global smartphone market also fell 1 percentage point, to 16%, as its sales declined 9%.
