Samsung is set to refresh its critical mid-range smartphone lineup, confirming the Galaxy A37 and Galaxy A57 will be officially unveiled this week as competition in the sub-premium segment continues to intensify.

The new A-series devices, which are among Samsung’s best-selling globally, are expected to target rivals such as Google’s Pixel 10a and Apple’s rumoured iPhone 17e, with a focus on longevity, display quality and incremental performance gains rather than headline-grabbing features.

Early details suggest both handsets will ship with Android 16 and Samsung’s One UI 8.5, backed by up to six years of software updates. This is a key battleground as vendors push longer device lifecycles to win over cost-conscious buyers.

The Galaxy A57 is shaping up as the more significant upgrade. It is tipped to feature a 6.6-inch AMOLED display with a 120Hz refresh rate, powered by Samsung’s new Exynos 1680 chipset.

Camera hardware is expected to include a 50MP main sensor, alongside ultrawide and macro lenses. While the battery remains at 5,000mAh, faster 45W wired charging is anticipated.

By comparison, the Galaxy A37 appears to take a more conservative approach. It is rumoured to include a slightly larger 6.7-inch 120Hz AMOLED display but retain the older Exynos 1480 processor. Camera capabilities are also expected to be scaled back, particularly in the ultrawide department.

Retail listings emerging ahead of launch have also pointed to multiple storage configurations and pricing that positions both devices firmly in the mid-range bracket, though Australian pricing remains unconfirmed.

Notably, both devices are expected to feature Gorilla Glass Victus+ protection and IP67 water and dust resistance, bringing durability improvements typically reserved for higher-end models.

While there are few surprises ahead of launch, the real test for Samsung will be whether these incremental upgrades are enough to maintain its dominance in a fiercely competitive mid-range market.