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Samsung Set To Slash SmartPhone Production In 2023

Samsung Electronics who along with Apple are fighting slowing demand for their smartphones, is set to manufacture 13% less models in 2023 according to sources in South Korea.

This could have a major impact on ther likes of Telstra who rely on Samsung and Apple devices to drive mobile sales.

Samsung sources claim that the leading smartphone brand has set a target of 290.68 million units of smartphones in 2023 Vs a target of 334.2 million units the Company set in 2021 for the 2022 calendar year.

The shipment target for 2023 is 270 million units, slightly higher than the 260 million units Samsung believes it will end up shipping this year according to the South Korean trade publication The Elec.

Out of the 290.68 million units that the tech giant will manufacture next year, the Galaxy S23 series accounted for 32.63 million units.

This is similar to the 32.9 million units goal it had set for Galaxy S22.

Out of the 32.63 million units: 14.74 million units (45%) will be Galaxy S23 Ultra; with 12.47 million units (38%) being Galaxy S23 and 5.42 million units (17%) being Galaxy S23 Plus.

Samsung is also planning to manufacture a total of 10.4 million units for its Gen 5 foldable phones launching next year, this is despite the launch of a new Motorola Razr foldable device which is set to be launched in Australia on November 30th.

6.86 million units of the Galaxy Z Flip 5 will be manufactured along with 3.54 million Galaxy Z Fold 5 smartphones.

The 10.4 million units’ goal is 6% higher than the one Samsung had set for Galaxy Z Flip 4 and Galaxy Z Fold 4, 6.9 million units and 2.9 million units, respectively, for a combined 9.8 million units.

Sources claim that demand for the Companies Galaxy Z Flip 4 have slowed more than expected, hence the more conservative goal for Galaxy Z Flip 5.

Production targets for the Galaxy S23 and Galaxy Z 5 series combined plus legacy flagship models is set at 60.46 million units this represents 21% of its total production target of 290.68 million units.

Flagship models also accounted for 20% of its total production target for 2022.

In the value market Samsung is planning to manufacture 215.65 million units of the Galaxy A series next year and 9.77m units of the Galaxy M series.

Galaxy A series accounts for 74% of Samsung’s total smartphone production target.



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