Samsung Electronics has scored a major deal with both McDonald’s and Westfield owner the Scentre Group, concerning the rollout of 7,000 display screens from its ‘Professional Display’ division. The project is scheduled for completion by the end of 2017.
For McDonald’s and the Coates Group, Samsung will roll out its “largest drive thru deal globally”. The company commenced proof of concept in late 2015, and has already placed 2,400 units across Australia and New Zealand.
Samsung Electronics’ Head of Professional Display Solutions, Claudio Cardile, claims that the company’s ‘Outdoor OH46D’ offers anti-polarisation technology and provides visibly clear content even amidst high brightness.
“Samsung’s all in one IP 56 rated display allowed Coates, the digital solutions provider, the ability to design a menu board with a reduced footprint to fall in line with the limited real estate in McDonald’s drive thru lanes”
“With a large portion of quick service restaurant revenue generated from drive thru, having the right solution was critical”.
McDonald’s ANZ Director of Digital, Mark Wheeler, affirms that the partnership with Samsung and Coates allows the organisation to enhance the customer experience:
“Partnering with Samsung has allowed us to deliver an easy and enjoyable experience to our customers. Samsung and Coates have worked together to design a smart digital solution for our drive thru menu boards and we look forward to continuing our technology and innovation journey”
Samsung hopes that its Professional Display DM65D/E will “set a new benchmark in design”.
Samsung Electronics’ recent deal with Westfield/the Scentre Group follows’s the company’s decision in 2014 to “internalise” the representation of media sales using floor based portrait panels.
Scentre Group’s Group General Manager for Brand & Media Experience, Bill Burton, affirms the new innovation will offer brands a powerful means to communicate with its customers:
“The SmartScreen Network gives brands a powerful way to reach, engage and convert Westfield customers on their path to purchase”
“Utilising the screens help to deliver a vibrant, dynamic high-quality ambience across our shopping centres – a benefit for brands, retailers and our customers”
“Partnering with Samsung has ensured we achieved the high operational standards we require of our network”.
Scentre Group’s SmartScreen Network is a “value-adding” media channel, comprising 1,500 screens across 47 shopping centres, including 40 Westfield shopping centres in Australia and New Zealand.
“The DMD Series digital signage is ideal in indoor business venues, like major shopping centres, where revenue is dependent on non-stop operation. In addition, Scentre Group worked closely with Samsung to develop an asset management tool utilising the Samsung Magicinfo platform”, states Mr Cardile.
“Samsung’s proven technology can help promote customer interest and sales by continually drawing and informing audiences with rich content delivered on superb-quality digital signage. With highly-visible and superior 450-nit brightness, DMD Series digital indoor signage can keep customers engaged throughout their shopping experience”.
