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Samsung Move Into Cinemas With 4K HDR LED Screens

Samsung is moving into the cinema world, installing their first 34-foot 4K HDR LED display within South Korea’s Lotte Cinema World Tower.

“As the popularity of advanced home entertainment systems and streaming platforms increases, theatres must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,” said Sang Kim, vice president of Samsung Electronics America.

According to Lotte Cinema CEO Cha Won-cheon, “Super S is a new paradigm for movie screening.”

“We are going to provide better settings for watching movies and variety of new contents by actively working with Samsung continuously and applying more advanced technical skills to movie industries,” he said.

As reported by ET News, the company says that Super S screens offer up a peak brightness 10 times higher than conventional cinema projection and the capability to offer HDR content to theatregoers.

The new display was developed in collaboration with Harman Professional Solutions’ Cinema Group, who Samsung bought last year.

Samsung say they plan to export the product to open new movie theaters with Cinema LED within the American, Chinese, European, and South-East Asian markets.

“Our goal is to replace 10% of all movie theaters in the world with LED screens by 2020,” said Vice-President Kim Seok-ki of Samsung Electronics Video Display Business Department.

“After acquiring an American business called YESCO Electronics that specializes in LED for commercialization in 2015, we have expanded our businesses towards cinema markets and we believe that there are enough business values in these markets,” he said.

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