Samsung is marking two decades as the world’s leading television brand, reflecting on the display technologies and product categories that have helped it hold the top position since 2006.

The company cited data from research firm Omdia showing Samsung accounted for 29.1 per cent of the global TV market last year, continuing a run that began when it first reached number one 20 years ago.

Samsung used the anniversary to highlight a series of milestones across its television business, including its push into LED TVs in 2009 and the introduction of smart TVs in 2011.

Its expansion into more design-focused television products followed, with The Serif arriving in 2015 and The Frame launching alongside its QLED range in 2017. Samsung introduced its first 8K televisions the following year.

The company is now placing greater emphasis on premium display technologies including Micro RGB and OLED, while artificial intelligence is becoming increasingly central to its television strategy.

Samsung says AI-powered processing will play a larger role in improving picture and sound, including upscaling lower-resolution content and adjusting performance to suit individual users and different home environments.

Lifestyle televisions also remain an important part of the portfolio. The Frame, in particular, has helped establish a category of televisions designed to blend more closely with home interiors by displaying digital artwork when the screen is not being used for conventional viewing.

Samsung also used the anniversary to reflect on how television viewing has changed over the past two decades, pointing to major sporting, cultural and historical events watched by audiences around the world.

Its examples included the Olympic Games, Eurovision, the 2011 wedding of Prince William and Catherine Middleton and the state funeral of Queen Elizabeth II in 2022.

Looking ahead, Samsung expects artificial intelligence, increasingly sophisticated display technologies and more personalised viewing experiences to shape the next phase of its television business.

The company said it plans to continue developing picture quality, design and connected entertainment as it enters its third decade at the top of the global television market.