Samsung has retained the top spot in the global commercial display market for the 17th consecutive year as the company ramps up investment in AI-powered signage and ultra-large display technology.

According to new figures from research firm Omdia, Samsung captured a 35.2% global market share by unit sales in 2025, shipping more than 2.5 million commercial displays worldwide – the highest annual sales figure in the company’s history.

The result highlights Samsung’s growing influence in the business-to-business display sector, which spans retail, education, hospitality and corporate environments, where demand for digital signage and connected display platforms continues to grow.

Samsung Australia said the company’s latest innovation push is helping drive the momentum, led by its newly launched Spatial Signage range.

The displays, which deliver glasses-free 3D content in a slim 52mm design, recently secured a CES 2026 Innovation Award in the Enterprise Technology category, alongside an iF Design Award 2026.

The company is also expanding its ultra-low power Colour E-Paper lineup, designed to replace traditional paper posters in retail and advertising applications while significantly reducing energy consumption.

At the premium end of the market, Samsung is targeting large-format commercial deployments with displays including its 105-inch QPDX-5K, 115-inch QHFX models and an upcoming 130-inch Micro RGB signage display.

Beyond hardware, Samsung is increasingly positioning itself as a software and services provider for enterprise customers. Its Samsung VXT platform offers cloud-based remote device management and content operations, while the newly introduced AI Studio app allows businesses to create signage-ready marketing videos from a single product image.

Hyoung Jae Kim, Executive Vice President of Samsung Electronics’ Visual Display Business, said the company’s long-running market leadership came from evolving with enterprise customer demands.

“As businesses change, they need technology that is reliable, simple to manage and ready for what’s next,” he said.

Samsung first claimed the top spot in the global commercial display market in 2009.