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Samsung Galaxy A Series Lose AMOLED For Cheaper LCD

Following its decision to amp up its mid-tier smartphone portfolio, Samsung has reportedly axed AMOLED screens from some of its 2019 Galaxy A series, in favour of cheaper LCD screens.

According to Korean news outlet ETNewsthe forthcoming Galaxy A50 and Galaxy A60 will ship with LCD screens instead of Samsung’s signature AMOLED display.

The Galaxy A30, Galaxy A40, Galaxy A70 and Galaxy A80 will reportedly retain AMOLED.

ETNews claims the future Galaxy M Series will also lose AMOLED screens, incorporating LCD throughout the range.

The news comes as smartphone competition continues to intensify, with Chinese entrants such as Huawei and Oppo bringing down the cost of next-gen specs.

As price competition continues to heat up, smartphone giants such as Apple and Samsung are facing intense pressure to slash costs.

As previously reported, Samsung Mobile boss, DJ Koh, has announced a major shift of its smartphone strategy, one which will introduce new features to its mid-tier portfolio before some flagship phones.

Speaking to CNBC, Koh claimed the transition would accommodate cash-strapped millennials.

“In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year, to bring technology and differentiation points starting from the mid-end.”

In early Septmember Koh revealed the first smartphone series to follow the strategy shift would be the new ‘Galaxy A’.

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