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Retailers Flock To IFA, Better Than CES Claims

David Richards in BERLIN: IFA 2017, will kick off this week in Berlin, and Australian retailer’s distributors and suppliers in the consumer electronics and appliance markets are heading for the European show which appears to have become far more important to retailers than CES.

According to several senior retail executives the European show, allows them to get new products into stores earlier after seeing them on the show floor, in 2017, stores such as Harvey Norman, JB Hi Fi and The Good Guys ranged product early in 2017 that they saw at IFA 2016.

Several retailers told ChannelNews that they are “fed up” with CES claiming it is “crowded” “poorly run” and now featuring categories for products that are “not sold by CE retailers”. Last year 25% of CES was automotive with the show now being used to spruik technology advanced cars.

In the PC market Acer, Lenovo and Dell are set to go head to head at IFA with all three brands set to release new PC’s and gaming gear. Dell is set to release new Consumer PC’s Alienware Gaming PC’s, Displays & Client Peripherals and new Virtual-Reality & Augmented-Reality gear according to their press invitation.

At the same time Samsung will release three new gaming monitors the CH89, CH80, and SH85.

Samsung CH89
The first of the trio, the CH89, is a 34-inch, 3440×1440 (21:9) resolution, curved panel, with a “3-side bezel-less” design, which is height adjustable and has tilt and swivel capabilities. In terms of connectivity, the only one specifically called out is a USB Type-C port.

Samsung CH80
Next in line is another curved unit, the CH80, a 27-inch 1920×1080 (16:9) monitor, featuring the same design cues as its bigger counterpart, but expanding connectivity with the option to daisy chain (connect together) multiple monitors thanks to its DisplayPort Out connector.

Samsung SH85
Finally, is the SH85, a flat, 2550×1440 (16:9) monitor, which is offered in either 23.8-inch or 27-inch variants. Like the CH80, it can also be daisy chained via DisplayPort Out.

Samsung will also exhibit its CHG90 model, an ultra-wide 49-inch HDR QLED unit, which comes with an array of connectivity options, including DisplayPort, Mini DisplayPort, HDMI, and USB ports. There is no indication regarding what HDMI version is supported, nor what type of USB port – or indeed how many ports – the monitor will have.

Samsung will also announce its next Gear-branded watch at IFA 2017. The company, which has used the electronics trade show to introduce a Gear device every year for the past three years, is also rumored to be announcing a new fitness tracker at IFA. That device, the Gear Fit 2 Pro.

This is set to be an entirely new device that will have some smartwatch functions, along with fitness tracking capabilities.

In the sound market Dali is tipped to show their new Callisto – the Danish Company was recently forced to license networking technology from arch rival Lenbrook International who make the NAD, Bluesound and PSB gear.

The Callisto range uses Lenbrook’s BluOS hi-res multi-room platform.

LG Australia appear to have no interest in the IFA show with journalists told that “there is nothing new being released at the show”.

LG has been teasing information about the V30, which will surpass the LG G6 – the first flagship smartphone out of the gates this year. We know it will feature a 6in FullVision OLED display – LG’s largest in a phone in four years – with a 1440 x 2880 resolution.

Panasonic doesn’t hold back at IFA. At IFA 2015, Panasonic unveiled its first OLED TV, and last year it used the show to announce its future OLED TV plans and launch the DMP-UB700 Ultra HD Blu-ray player. The since-launched Panasonic DMP-UB400 is an even cheaper player, so there doesn’t seem to be a gap in the company’s Ultra HD 4K Blu-ray player offering. Could it be an OLED hat-trick, though?

What we can be pretty sure of is the presence of the EZ952 – the company’s second-generation OLED TV, available in 55in and 65in – which has just gone on sale.

Last year, Philips joined the OLED panel party with its first OLED telly, augmented by the brand’s trademark, three-sided Ambilight design. In Australia, Big W is about to range a new of Philips TV’s running the Android OS.

At the launch event for its OLED 55POS9002 flagship telly earlier this year, Philips announced it would be implementing Quantum Dot technology for its higher model 4K LCD TVs. Philips gave us a sneak preview of a QD panel – which will most likely form the next iteration of the 8000 series – so an announcement could be in the pipeline for IFA 2017.

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