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Shoppers To Spend $14.1 Billion On Post Xmas Sales

The estimate is up by 2.4 per cent compared to last year’s sales, and the ARA’s executive Director, Russell Zimmerman believes of the $14.1 billion spent, $6.58 billion will be on non-food items.

“Last year’s post-Christmas sales period was more disappointing than originally expected as a result of heavy discounting before Christmas,” Zimmerman said.

“However, this year pre-Christmas discounting hasn’t been as deep or widespread. Shoppers have been able to find some bargains in the lead up to Christmas, especially on designer and fashion brands, but will be waiting until after Christmas to be shopping for themselves.

“73 percent of consumers surveyed by the ARA this year said they would choose gift vouchers for Christmas gifts, giving consumers some additional play money to get out there, hunt for the best deals and find that perfect summer outfit or two.

 “We are certainly predicting a sale- ready consumer this year, with spirits and confidence buoyed by the December interest rate cut and shoppers ready to find bargains but they won’t be completely footloose and fancy free. Reports show consumers are watching their debt levels and the ARA advises people to remain mindful of their spending so there are no surprises when the bills roll in from February,” he concluded. +