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Peloton Moves Into Gaming

Peloton has today launched Lanebreak, the company’s “first gaming-inspired experience.”

The company first announced the game last July, but has presumably been a little caught up in various other scandals since then.

The game is similar in visual style to Guitar Hero, and involves simply biking along a futuristic track, navigating between lane by adjusting the resistance knob, while you listen along to soundtracks like ‘David Bowie Remixes’ or ‘Pop Essentials’.

“The way the cues and movement perfectly match the music is one of my favorite aspects of it,” said Peloton instructor Emma Lovewell in a press release.

“It’s also a great addition to our instructor-led classes. I know some days you need that butt-kicking inspiration from one of us instructors, and other days you just want to ride to some killer music without an instructor. I get it. Now you can have both!”

In January, Peloton paused all bike and treadmill production due to supply far outstripping demand, sacked 20 per cent of its corporate workforce, and forced out CEO John Foley.

So, a game might not get them back on track, but any bit of novelty helps.



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