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Pandora Talks Up Samsung Partnership, Oz Insights

At a recent media event in Sydney, Pandora’s Director of Business Development, Rick Gleave talked up the music streaming service’s gains within the Australian market and their partnership with Samsung.

“Our partner Samsung is a key enabler of music within the home,” he said, highlighting Pandora’s prominent placement and integration with Samsung’s new Family Hub Smart Fridge.

Pandora comes pre-loaded on the Fridge, courtesy of the partnership between Samsung and Pandora that stretches back to 2013.

Calling it a native product “designed specifically for the user for use within the home”, Gleave promised “there’s more to come” from the alliance between the two companies.

Referring to the company’s recent Share of Listening study (published in January), Gleave says “the story of Pandora is one of ubiquity.”

Among the findings of the study, he says that Pandora is the number one streaming brand for average time spent listening.

He says that more than 1 in 10 Pandora listening sessions were over three hours long, compared to one in 20 for competing services.

Gelave went on to emphasize the flexibility of audience listening patterns and Pandora’s ability to match that, calling it a “lean-back” music experience.

“You tell Pandora what you love and we will do the rest,” he said.

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