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Panasonic’s Reid Promoted To Head Nordic Operations


Reid will take office as managing director at Panasonic Europe’s Nordic Region covering Norway, Finland, Iceland and Sweden in July.

His post in Australia will not be replaced directly, with a newly created Consumer Leadership Group assuming Reid’s responsibilities.

The new group will comprise three senior executives, Richard Tassone (general manager, product marketing), Steve Sutherland (national sales operations manager) and Grant Sforcina (national channel sales manager), reporting directly to Steve Rust, managing director of Panasonic Australia.

Rust said Reid’s promotion was in recognition of his efforts to build the brand at home.  Reid joined Pansonic Australia in 2004 and has been long recognised for his success in consumer electronics categories including Plasma TVs, digital cameras and home entertainment products.

Rust said Reid had been instrumental in developing the company as one of Australia’s best known and trusted brands. He said: “Paul has been a wonderful contributor to Panasonic Australia, leading his team through many years of growth, achievement and market share improvement in most consumer categories,” said Rust.

Reid said he was excited about the new opportunity and appreciated his time with Panasonic Australia. “My time with Panasonic Australia has been deeply rewarding and I am fortunate to have been a part of a highly successful team. I have no doubt that Panasonic will continue to go from strength to strength in the Australian market,” he said.