Over 80% Of Aussie Shoppers Have Moved Online: Report
The tide has well and truly changed for Australian retail, with the latest Australian Ecommerce Report showing that shoppers are now regularly buying online, a trend that’s unlikely to recede.
The Australian Ecommerce Report 2022, released by IAB Australia and Pureprofile, found that 83 per cent of Aussies buy products online every month.
Value for money was touted as the most compelling reason to shop online for 84 per cent of respondents, while convenience ranked as another top reason for online purchases.
Interestingly, the 40-49 age bracket was the most likely to buy electronics, technology, and mobile phone purchases online.
Online search remained the main research tool before shopping online. 59 per cent of 18-29s use social media for product inspiration, while 30-39s rely more heavily on friends and family or shopping events.
Over 50s were most heavily influenced by online search and emails from retailers.
“Since the onset of COVID in 2020, consumer online habits have changed, and retailers have made investments in digital transformation which has resulted in a huge growth in ecommerce expenditure,” explains Gai Le Roy, CEO of IAB Australia commented.
“This growth has continued into 2022 but with the expectation of future economic downturn, retailers will need to service customers who have embraced the convenience of home delivery as well as click and collect but are increasingly price sensitive.”