Acer Back Making Profits, New PC’s Including Touch Screen Chromebook Coming Soon
The PC maker who recently won several major orders in Australia is the fourth largest PC Company in the world after reporting a net profit for the quarter of $16m after three years of nett losses.
The introduction of a new management in both Australia and overseas is paying off. Also helping was the decision to cut costs during the PC downturn that saw global sales of PC’s fall by over 15%.
Acer along with several other major PC Companies including the likes of Toshiba, Dell and Asus were hit hard by the contraction in the global PC market, as consumer preferences shifted toward mobile devices.
Acer Australia who has seen the exit of Marketing Director David Sunton and former CEO Charles Chung during the past 12 months is set to launch several new PC models according to new CEO Darren Simmons.
Acer claim that they are optimistic of its turnaround progress and expects 3Q revenues to maintain the “growing momentum,” the company said in a statement on Thursday.
The company’s operating margin was 0.8%, compared with 0.2% in the first quarter, and a negative operating margin of 0.7% a year earlier.
Acer Chief Executive Jason Chen has cut costs and slashed executive salaries since taking the helm on Jan. 1. Chen joined Acer following its worst quarterly loss on record and the resignation of its top two executives last year.
Steven Tseng, an analyst at Taiwanese brokerage Daiwa, said he believes Acer could turn its first full-year profit this year thanks to rigorous cost pruning and the sale of low-cost devices such as Chromebook laptops.