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Optus Opens Two-Storey Brisbane Flagship Store

Optus has opened a mammoth flagship store on Brisbane’s Queen St, part of a $92.6 million investment into the state.

Spanning two storeys, the new store in Queen Street Mall – billed as a showcase of the future of Optus stores – features eleven unique zones designed to address customers’ specific needs.

According to Maurice McCarthy, Optus Vice President of Retail and Channel Sales, the zones include “Connected Home” and “Kids” for families, featuring augmented and mixed reality experiences, as well as a “Working Home Office” zone for small business customers and CBD office workers needing remote-work solutions.

“Optus has also designed ‘Express Connect’ zones to ensure customers who need to get in and out quickly can do so through zone specific staff members who are dedicated to providing efficient support, even during peak times.

“In addition, this flagship store also features a state-of-the-art gaming centre which doubles as an avenue to showcase Game Path in action, as well as being the home of Optus’ recent eSports signing, The Chiefs team, where they will conduct their training and streaming,” he said.

Optus has poured $54 million into improving its Queensland network since July 2019, with 44 new sites across the state; a further $38.6 million is planned for the next six months.

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