80% Of Consumers Visit Retailer Web Sites Looking For Information Claims PWC Research
Meanwhile a PWC report shows that 80% of consumers visit a retailers web site looking for information on a product or service prior to either buying online or visiting a store to purchase. The research was conducted by Frost & Sullivan for PWC.
The latest NAB survey found online sales now equate to 6.2 per cent of retail spending in traditional bricks-and-mortar shops.
However NAB says sales growth for the bricks-and-mortar outlets has also remained weak – increasing by just 0.1 percent in July, on a seasonally adjusted, three-month moving average basis.
NAB economist Alan Oster said the weak result online mirrors the essentially flat retail sales. “What we’re also seeing is weakness just about everywhere but particularly in fashion, which is one of our largest sub-sectors online,” he said.
“I think what you’re really seeing is weak levels of retail sales and that’s being affected both in the traditional sales and online.”
Apart from fashion and daily deals, growth rates were muted in personal and recreational goods, homewares and appliances and toys and electronic games.