Now Apple Moves To Take On Disney+ And Netflix
The battle for control of content and entertainment streamed into Australian homes has got intense with Apple now flagging that they believe that they can compete head on up against the new Disney+ which will launch in Australia on November 19th.
Apple is expected to launch its new video streaming service in September when they will also roll out a new range of iPhones.
Several observers have said they will struggle with one senior Australian streaming Company executive claiming that they “Will not be in the race and will constantly struggle up against Netflix and Disney as well as CBS Viacom”.
The iPhone-maker has not formally said when it will roll out its Apple TV+ movie and TV subscription service or at what price but late September is the hot tip.
Bloomberg reported that Apple is now aiming to start selling the service by November for $9.99 a month after a free trial. Disney who has a vast library of content is set to charge $6.99.
Content is tipped to be limited compared to what Netflix and Disney+ will roll out.
Yesterday it was revealed that Amazon has started commissioning local content as they move to compete up against Disney, and Netflix with a new show called LOL, Last One Laughing.
Amazon has entered into a contract with Rebel Wilson, an Australian actress, writer and producer, to host and executive produce the series.
The series is going to be centred on the antics of 10 Australian comedic actors and will go on the floors this spring in Sydney.
The show, with a grand prize of AUD$ 100,000, will have comedians compete among themselves to make each other laugh first.
The streaming wars have been growing heated ever since Netflix and Amazon launched their streaming services more than a decade ago — kicking off what has become an avalanche of streaming services that will compete with the likes of Foxtel, Stan and Fetch TV.
There is also the possibility that HBO Max will be launched in Australia.