Samsung OZ Retail Gong
The electronics giant Australian entity has won two gold awards at the 2014 Global POPAI (Point of Purchase Advertising International) Retail & Shopper Marketing Awards.
The awards were given for Samsung Experience Store displays at Highpoint, Victoria and George Street, Sydney for its GALAXY S4 window display.
The prestigious awards were held in Dusseldorf, Germany, earlier this week.
Samsung won the awards in two POPAI categories ‘Digital in-store media’ and ‘Home Entertainment’.
POPAI organisation a leading, international authority on retail marketing and innovation, with members from over 45 countries.