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Nintendo Reportedly Ramping Up Production Of Switch

Nintendo is reportedly ramping up production of its latest gaming console to better meet demand in the lead up to the holiday season.

According to a report from The Financial Times, Nintendo is planning to produce 18 million Switch consoles in its current fiscal year through to March 2018.

Sources close to the company said that the potential for “customer tantrums” due to shortages around major holidays like Christmas and Thanksgiving was the reason behind the production increase, along with the upcoming launch of the latest Mario game, Mario Odyssey, in Q4 2017.

The company reportedly doubled production for this fiscal year from 8 million to 16 million consoles in response to unprecedented demand soon after launch.

Nintendo has officially denied any production increases have taken place, and is said to be quoting a more conservative shipment target of 10 million units in case there is a shortage of critical components such as LCD displays.

Last month, the company said 2.74 million Switch consoles had been sold worldwide between March 3 and 31, which helped drive growth for retailers like Best Buy.

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