Nintendo is aiming to produce up to 25 million units of its Nintendo Switch 2 by March 2026, in a move to secure record-breaking first-year sales.

The Japanese company has asked its manufacturing partners to boost production, anticipating strong demand through the holiday season and into the new year, according to Bloomberg.

If the target is met, it would comfortably surpass analysts’ estimates of 17.6 million sales and Nintendo’s own more conservative forecast of 15 million units.

Shipping estimates suggest around 20 million consoles could be sold in the current fiscal year, with extra inventory available for the next.

The Switch 2 launched globally in June 2025 and its early performance has dwarfed expectations.

In its first month alone, the console sold 5.8 million units worldwide, compared to 2.7 million for the original Switch at launch.

The system’s strong sales have been supported by high software attachment rates, backward compatibility with the original Switch library, and continued enthusiasm from gamers despite some controversies around screen quality and the new Game-Key cards.

Analyst Nathan Naidu of Bloomberg Intelligence called the planned production increase “a reinforcement of our view that Nintendo’s initial 15 million unit forecast is conservative and a guidance upgrade appears imminent.”

However, he noted that potential US tariffs could pressure prices, similar to recent adjustments by Microsoft and Sony.

Nintendo’s share price has surged more than 50% over the past year, reflecting investor confidence in the Switch 2’s performance.

Tokyo-traded shares rose another 2.6% on Friday following reports of the ramp-up in production. In the US, sales are trending 77% ahead of the original Switch during the same timeframe, according to Circana research.

The company is also hoping that upcoming game releases, including the highly anticipated Pokémon Legends: Z-A, will sustain momentum for the new console.

Nintendo has not publicly commented on the production figures.