New Google Security Warning Tipped To Drop Online Sales
In a bid to improve long-term cyber security, Google has announced that Chrome will display “not secure” warnings on all HTTP pages featuring text input pages – a move that Jim Stewart, Chief Executive of StewArt Media states could cause online retailers to lose sales.
Mr Stewart expects the move to affect a large number of Australian businesses, especially those with a strong e-commerce facility, remarking that “if you’re a retailer, you better act on it”.
“If you have a site that is transacting in any way and customers start seeing ‘Not Secure,’ not only in your browser but in your forms, they are not going to hang about, they are going to run a million miles. That’s going to drop your conversions through the floor”.
Mr Stewark notes that the list of affected organisations includes the likes of, “David Jones, Harvey Norman, and Vodafone; publishers like Sydney Morning Herald, Fairfax, Herald Sun; and government bodies such as the High Court of Australia and the Defence Department”.
He remarks, “They are all insecure, and they’re all going to get hit by this update”.
Said to commence from October 2017, experts have recommended that retailers transition their website from HTTP to HTTPS to resolve the issue.
Speaking of the transition Mr Stewart remarks:
“If you have a massive site, this is going to be a huge undertaking for your organisation. It’s quite complex, there’s a lot to do, and there are little things that can trip you up along the way”.
The digital marketing expert gave a few tips for retailers to make the change to HTTPS, such as: re-directing everything, double checking everything, being prepared for “turmoil” and the tendency for their website to be slow.