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Nescafe Dolce Gusto Targets CE Expansion With Marketing Appointment

Nescafe Dolce Gusto has engaged G and S Marketing as it looks to expand its reach in the consumer electronics market.

The appointment will see G and S promote and merchandise Nescafe Dolce Gusto’s range of machines and over a dozen different drinks.

In addition to a choice of coffee options, the Nescafe Dolce Gusto range provides a variety of both hot and cold drinks, ranging from chocolate to chai tea latte.

Drawing on its national team of sales and marketing specialists, G and S will market and demonstrate Nescafe Dolce Gusto’s closed portion machines and capsule beverages to Harvey Norman, The Good Guys and JB Hi-Fi stores around the country.

Nescafe Dolce Gusto has enjoyed strong recent sales, pointing to GfK figures showing it claimed a 34 per cent market share in July, with July 2016 versus the previous year up 79 per cent.

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