Home > Industry > Video Ezy Plans New Media Initiatives

Video Ezy Plans New Media Initiatives

Video Ezy Plans New Media Initiatives

Ikon will handle media planning and buying across all channels for Home Entertainment company, which is said to be planning a raft of new initiatives.

According to Ad News, Ikon won the account from Starcom which had handled the account since 2007. Video Ezy’s Creative is handled in-house.

Video Ezy media manager Judy Beevers said: “We have recently undergone a complete brand refresh, and so the next stage is to put in place a lot of new initiatives. We are in a time of change and we very much look forward to working with Ikon who we believe will add great value to our future,” she said.