Video Ezy Plans New Media Initiatives
Ikon will handle media planning and buying across all channels for Home Entertainment company, which is said to be planning a raft of new initiatives.
According to Ad News, Ikon won the account from Starcom which had handled the account since 2007. Video Ezy’s Creative is handled in-house.
Video Ezy media manager Judy Beevers said: “We have recently undergone a complete brand refresh, and so the next stage is to put in place a lot of new initiatives. We are in a time of change and we very much look forward to working with Ikon who we believe will add great value to our future,” she said.