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MyDeal Nabs “Online Retailer Of The Year”, Hits $1M Daily Sales

Online retail marketplace, MyDeal.com.au, has been named Optus’ “Online Retailer of the Year”, following 100% growth in November and exceeding the ‘$1 million in sales a day’ milestone.

Established in 2011 and ranked 6th on the BRW Fast 100 this year, MyDeal notched $3 million in sales across one week, for the first time in November.

Despite the impending launch of Amazon Australia, MyDeal CEO Sean Senvirtne affirms that the online retailer’s growth will not “slow down” after Christmas:

“November is a month which shifts us into a new paradigm, the growth does not slow down for us post Click Frenzy and Christmas. We continue to grow because we have a strong focus on retaining our customers, and this has always been a key factor to us, maintaining our momentum”.

MyDeal asserts that it will continue to drive strong growth next year, by focusing on “seller technology”, streamlining processes and listing more Australian brands.

The online retailer claims it is one of “Australia’s most experienced operators” having built its own “proprietary technology”, which has enabled it to grow from $15 million to $35 million in FY17.

Following November’s sales growth, the company affirms it will be “advancing” to reach $60 million next financial year.

MyDeal’s recent expansion has also seen the online retailer grow its SKU count by 233%, from 45,000 to over 150,000 signed SKUs between October and November.

Over the past year, MyDeal claims it has engaged in a major diversification strategy to attract new sellers.

The online retailer claims a suite of major retailers have come on board in recent times – e.g. Kitchen Aid and Kitchen Warehouse – enabling it to cement its national market leadership.

MyDeal affirms that in the last year it has pursued an aggressive customer acquisition strategy, including leveraging major seasonal sales events for further growth.

The company claims that one of the driver’s for November’s notable results was its “Click Frenzy” sale – transactions reportedly rose over 1040% that day, with around 18,000 consumers browsing at any concurrent time.


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